Google PR Update

Time arrived for which every SEO was waiting, finally the Google PR updation happened for which webmmasters were putting their effort. The Google Page Rank update which happened on 25 July 2008 brought lots of Ups and Downs, good news is that  more Ups in contrast to Downs. The last update before this update was three months before this update i.e. on 29 April 2008. Google does the PR update after every 3 months, so expect next PR update somewhere in the end of  October 2008.

Whatever the results in this PR update , hope you improve your PR in next PR update which is expected to come in October. Google Page Rank can be considered as an evaluation for Internet Marketers. Although, it has little bit to do with your SERP’s but its all about your webpage’s reputation and importance after all.

SEO Step by Step

A general mistaken conviction of search engine optimization is that all you have to do is submit your Website and then you are done. Search engine optimization is an ongoing process. While it certainly offers many rewards, it is not a, single click solution to bring more traffic towards your Website. Anyone who makes such lofty promises most likely also sells magic stick that will make any wish fulfill.

Like the majority of things valuable, search engine optimization requires at least a modest time to be honestly flourished. Luckily, it’s an investment that rewards you generously when you know the actual right steps to do SEO.

With Trillions of searches being happening daily, how does an online business strike into this far-fetched market prospective? You must come into sight near the top of the result pages for search keywords that are concerned with your business. That means the search engine must find your Web site’s content more related to a given search term or query or keyword than the millions of other pages in Search Engine’s index.

Just submitting your website and hoping to get enormous traffic and rankings running towards the site will be just like day dream. In its place you must understand the Search Engine Algorithm to attain Top Rankings. To industry Gurus, this process is called Search engine optimization or SEO.

To get free regular traffic for your Website via SEO requires the following steps to be followed:

Step 1 Keyword Selection – With dozens of keyword suggestion tools available on the internet, it’s not that hard to make a list of target keywords for your site. But, make a balance in between high traffic and niche keywords related with your business. High traffic keywords alone would not be manageable by you as competition will tough, so make mix low traffic keywords as well.

Step 2 Measure your rankings – Before you can improve your positions, you must know where you rank for the keywords and phrases that are related to your business’s products and services. If you did your job in step 1, who knows you could have positions in result pages on your niche keywords.

Step 3 Page Creation and Optimization – This is the most important of all the steps stated here. Proper placement keywords in Meta tags, headings, anchor text will make your website perfect for SEO.

Step 4 Submitting – This is perhaps the best known of the these steps and includes all types of submissions like directory submission, article submission, forum submission, press release submission and various other types of link submissions.

Step 5 Traffic and Revenue Tracking – Ultimately, it is not top rankings you are after, but more traffic and sales. So, calculate the loss and profit of running your website and also keep an eye on Traffic source through any analytics tools available online.

Follow up and fine-tuning – It’s essential to determine your rankings at least monthly. While some of the pages in your website may rank well for a year or more without change, most pages will require refinements as the search engines change their ranking algorithm, and more new pages do come online day by day.

SEO may seem like a daunting task at first glance…. but  regular effort, hard work and proper guidance can surely put you on the top of search Engines.

Link Exchange Good or Bad?

Since the evolution of Link Exchange, this has been a serious topic of discussion among webmasters that whether swapping of links is beneficial or not. Let’s take a close look at Link Swapping . Starting from the very beginning in the mid 1990s webmasters and content writers began optimizing their sites for search engines. Initially the webmaster just provided information such as meta tags, and later on different SEO techniques started being used including black hat and white hat SEO techniques.

Link Exchange or Reciprocal linking between websites was one of these latter techniques and it is of prominent importance because Google uses link popularity algorithms to rank websites for relevancy. As it has not been proven yet that it should be done or not, we will consider its both Bad as well as Good aspects. So, talking about the Drawbacks of Link Exchange, some of the noticeable points of it are:-

Link Deletetion – Link Partners can delete another’s link from their site as this will decrease the count of outbound links from their site. This is one of the major drawbacks in doing link exchange.

No Such Guarantee – Swapping links doesn’t guarantee any form of search engine high ranking. In fact, search engines may often seek to devalue link exchanges. One way in which Google has tried to do this is to devalue pages named “links” (ie, domain.com/links). To avoid this webmasters have renamed their link exchange pages to Resource or web resource or something similar like these.

Penalize – Google can penalize your site especially if your site is linked to a site that is banned or penalized by google. So, some sort of care is required before doing link exchange. While exchanging links many of the things are there which needs to be taken care of like, it should be related with your website, it should not have numerous popups, it shouldn’t be like link farm with no other unique content, partner sites should not be casino or porn related, it should not have more than 30-40 outbound links on your link page, page from your link is coming should be indexed in search engine and it must have equal or more PR than your site.

And now some Benefits , as each coin has two sides similarly Link exchange has also got the beneficial part which is why it is a technique opted by almost every webmaster on their sites. Therefore the Benefits of doing Link Exchange are:-

Economic – While comparing it with Pay Per Click Model on Search Engines, Link Exchange is much cheaper source to get web traffic. It costs you nothing except the time to submit your URL and website details.

SERP Enhancement – Inbound links to your site counts as vote to your site, so search engine results tend to improve in impressive manner for sites that implement good link exchange practices.

Reliability and Stability – Reciprocal Links continue to give persistent traffic to your site as long as they exist.Thses links from your partner sites are really stable. In this overall process, sure you will lose some incoming or inbound links to your sites over time but they tend to stay indefinitely, providing you the traffic day after week after month after year.

Popularity - Swapping links between similar websites is the one of the very best way to engage in website promotion without spamming.

Brand Building – More links to your website means greater brand affect for your website. At least, it makes the surfer think that your site name seems to be appearing everywhere.

Outbound links doesn’t mean web traffic drain – A well-designed links page opens all of the outbound links in a new browser tab or window, leaving your site open on the user’s machine.

Asset to your website - A few bricks don’t amount to much but by piling them up you can get a rock solid structure. Similarly reciprocal links can also enhance the equity value of your website. These are like assets to your website.

Affordable - The traffic that comes from established networks is free but, earning those links is not. It takes time to build your network. But, once established will provide you all the above stated benefits. We hope this helps you consider the advantages and disadvantages of Link Building and Link Exchange so you can decide if it is right for you.

Video Sharing

Video Sharing is the hottest new trend in Social Media Optimization. It can also be called as a kind of link bait. This video sharing works really well in gaining the huge traffic and site popularity. If you really want to make a celebrity out of your web site and to get the topmost conversion rate possible, think about sharing your videos with the web community.

If you are associated with a company that can create a guide, review, informational “quip” concerning a service, product, or idea, then why don’t you broadcast it? For some companies this has produced a noteworthy Return on Investment per lead or conversion. For example, if you belong to a development company that has made its own content management system, then you can provide several video tutorials on how to use your System, how easy it is to create content, and add some video tutorials about how clients can effortlessly modify your custom Content Management System (CMS) templates. The conversions from these submitted videos alone would be far better than a simple word or PDF online manual on how to manage or create the Content Management System (CMS).

Even if your website theme is not as such, then too you can try to make a video related with your products. There can be hundreds of ideas for creating a video, choose one topic and make a video tutorial keeping your website theme in mind. Video sharing websites can become a real treasure for your promotional campaign. An associated statistics illustrate that information provided by a video is easier to observe and much better than simple texts. These days video is used literally all over – in sales letters, tutorials, resumes etc., however, despite such attractiveness, it still remains newsworthy and effective.

Submitting your video to hundred’s of such video sharing sites can bring enormous traffic towards your website…So, start up with any idea, work out with a plan and expect a lot of traffic coming towards your website.